Listing Optimization
Photography direction, copy, SEO, amenities & ranking strategy across every OTA — built to convert browsers into bookings.
I'm Roy — short-term rental consultant with 10+ years optimizing Airbnb, Booking.com, VRBO and Expedia listings worldwide. I owned and sold 36 STRs generating tens of millions in revenue. Now I help operators do the same.

I'm not the cheapest consultant. I'm the fastest and most effective. A decade of operating my own portfolio means I skip the guesswork and go straight to what moves revenue.
Photography direction, copy, SEO, amenities & ranking strategy across every OTA — built to convert browsers into bookings.
PriceLabs, Beyond, Wheelhouse calibrated to your market. Real revenue management, not set-and-forget defaults.
Hostaway, Hospitable & beds24 setup, OTA connectivity, rate mapping and zero double-bookings.
Guest messaging, Zapier workflows, Stripe/Square payments, smart-lock & cleaner workflows that run themselves.
Deep dive into comps, seasonality, and missed revenue windows — with a prioritized action plan you can execute.
From first listing to multi-property portfolio: licensing, branding, tech stack, and growth playbooks.
Preferred-partner access on the OTAs that matter, and certified-level fluency with the automation stack that keeps it all running.

Owner of JstLikeHome since 2014, I've personally built, optimized, and sold 36 short-term rental properties. MBA from the University of Ottawa, trilingual (English · French · Arabic), military veteran, and the freelancer hosts on three continents call when their listings stop performing.
"Roy exceeded our expectations supporting the setup and upgrade of our OTA system for our Bali Villa rentals. Excellent value for money."
"Definitely recommend Roy! He helped me transition from Hospitable to Hostaway and get my properties listed on Booking.com."
"Roy helped us automate and launch — couldn't have done it without him!"
Send me a note about your portfolio and what's underperforming. I'll come back with a free, honest read on where the revenue is hiding.